Intro:
If you’ve heard about SEO, you’ve likely come across the terms on-page SEO and off-page SEO. Both are critical, but they serve different purposes. Understanding the difference helps you build a well-rounded SEO strategy that drives sustainable results.
Key Points:
- On-Page SEO – Refers to everything you do on your website. This includes optimizing page titles, headings, content, images, and site speed. The benefit? It helps search engines understand your site and makes it user-friendly.
- Off-Page SEO – Refers to actions taken outside your website to build authority. The most common example is link building. The benefit? It tells search engines your site is trustworthy and credible.
- Why You Need Both – On-page makes your site strong, while off-page gives you authority. When combined, they improve rankings faster and keep you ahead of competitors.
- Mistakes to Avoid – Overstuffing keywords, buying cheap backlinks, and ignoring technical issues can hurt your site.